Is This the "Next Big Thing" from Apple?

Coming sooner than expected.

In partnership with

Welcome back!šŸŽ
Hereā€™s the latest with Apple.

  • Appleā€™s next product category is coming sooner than we thought

  • A recap of the M4 Macā€™s

  • & more!

šŸ“Š Poll

Last week, we asked: Did you get any of the M4 Macs?

Here were my favorite replies:

Yes - ā€œYes! šŸ˜„ I just pre-ordered the new MacBook Pro 16ā€ with the M4 Max, 2TB storage, and a whopping 128GB of RAM. I need all that memory for photogrammetry work (drone surveying) to really push the limits. This beast is going to replace my MacBook Pro with the M1 Max. Fingers crossed the ā‚¬6400 investment is worth it!

No - ā€œNo need to upgrade. As it is I use my Apple Watch, iPhone and iPad Pro much more often than my M2 MacBook Air, at least currently.ā€

This week: If Apple made an indoor home security camera, would you feel comfortable with it monitoring your home? Why or why not? More on this later.

Would you buy an Apple home security camera?

Login or Subscribe to participate in polls.

šŸ—žļø The Latest

šŸŽ Apple HomePad

Amazon Echo Hub/Bloomberg

Weā€™ve heard murmurings for the past few months, but now we have real details on Appleā€™s next big product category: a smart home command center!

  • Apple is nearing the launch of a new wall-mounted display that will be able to control home appliances, chat with Siri, and take FaceTime calls.

  • It will also include Apple apps, such as Safari, News, Music, Calendar, Notes, and Photos (where the device can turn into a slideshow display).

  • This will be positioned as a competitor to the Google Nest Hub and Amazon Echo Show.

  • The device has a 6ā€ screen and will allegedly resemble a small, square iPad with a front-facing camera, a built-in rechargeable battery, and internal speakers.

  • The interface will combine elements of watchOS and the iPhoneā€™s StandBy mode.

  • But itā€™s primarily designed for voice interaction with Siri + Apple Intelligence.

  • We previously saw reports of a smart home display with a robotic arm. That is allegedly the more expensive, follow-up version to this device.

Nest Hub Max/Digital Trends

Apple has designed different attachments for the device, including ones that affix the screens onto walls like a classic home-security panel. There will be bases with additional speakers that can be placed in the kitchen, on a nightstand or on a desk.

Apple imagines the FaceTime feature being used while cooking or for videoconferencing during work meetings.

A person familiar with its development said the product is designed to bring Siri and Apple Intelligence to life in a way that hasnā€™t happened before.

The screen device, which runs a new operating system code-named Pebble, will include sensors to determine how close a person is. It will then automatically adjust its features depending on the distance.

For example, if users are several feet away, it might show the temperature. As they approach, the interface can switch to a panel for adjusting the home thermostat.

Mark Gurman/Bloomberg

Smart Home Camera

  • Apple is also reportedly working on an indoor security camera.

  • Itā€™s expected to be a WiFi-connected camera and have deep integration with ā€ŒApple Intelligenceā€Œ.

  • Itā€™s expected to launch sometime in 2026.

My take: This is an instant-buy for me. Iā€™ve been waiting for Apple to enter this area of the smart home market for years.

It appears that the built-in camera on the ā€œHomePadā€ might also function as a HomeKit security camera until the standalone camera comes in 2026.

I currently have a Google camera inside my home, but I would trust Apple a lot more with privacy, so Iā€™d swap that out without thinking twice!

Together with The Rundown.

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and theyā€™ll recommend the best AI tools, guides, and courses ā€“ tailored to your needs.

šŸ–„ļø M4 Macs

My M4 Mac haul

Last week, Apple dropped the M4 Mac mini, MacBook Pro, and iMac. Here are my thoughts after using them all for the past 7 days.

M4 Mac mini

  • The M4 Mac mini doesnā€™t seem real. Itā€™s so tiny that you can easily travel with it in a backpack and use a Vision Pro as the monitor. Yes, Iā€™m testing that out soon.

  • 16GB RAM on the base spec has proven to be a big win & makes the base model sufficient enough for most.

  • The front-facing ports are very convenient.

  • Thereā€™s no better computer on the market for under $600.

  • M4 Pro, on the other hand, is ridiculously powerful and Iā€™m currently using it over my M1 Ultra Mac Studio.

  • Hereā€™s my comparison video on the M4 vs M4 Pro Mac mini.

MacBook Pro

  • The best part about the M4 MacBook Pro is the nano-texture display. Iā€™m in Florida, so being able to diffuse those reflections from the sun is a big deal for me. I canā€™t go back to a regular screen after this.

  • Aside from that, I believe the base M4 Pro model is the best bang-for-buck MacBook this year. It runs laps around the M4, which is extremely powerful in its own right.

  • M4 Max is just on another level, but itā€™s also $1000+ more than M4 Pro. Most will never need that type of power.

  • Hereā€™s my review & comparison video on the M4 vs M4 Pro models.

iMac

  • The M4 iMac seems the same as M3 on the surface, but the addition of 16GB RAM and the option to choose all colors for the base spec are both solid additions.

  • Also, if you go for the mid-tier model, all 4 of your ports are now Thunderbolt. Only 2 of the 4 were Thunderbolt on the M3 iMac!

  • Hereā€™s my unboxing and review video on the M4 iMac.

My take: Apple knocked it out of the park this year with the M4 Mac lineup. Itā€™s the first time since M1 that Iā€™ve recommended people to upgrade from their previous-gen machines. Itā€™s compelling across the board, especially with the Mac mini.

šŸ“° Quick Bites

šŸŽØ Set Wallpaper

If you canā€™t see the wallpaper below, just sign in. Itā€™s only available to free subscribers.

Subscribe to Premium to read the rest.

Become a paying subscriber of Premium to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • ā€¢ 50% off all wallpaper collections
  • ā€¢ Access to private Discord
  • ā€¢ Bonus weekly wallpaper
  • ā€¢ Q&A section

Reply

or to participate.