- The Apple Den
- Posts
- Apple is Taking on ChatGPT
Apple is Taking on ChatGPT
But will it come with a price tag?
Brandon Butch
July 21, 2023 • 📖 Read time: 9 minutes
Not yet a subscriber? Sign up here!
Good morning! ☀️ *Tim Cook voice*
iPhone 15 delays incoming, Apple is challenging ChatGPT, iOS 17 releases, and more!
Estimated reading time: 3.1 minutes
📊 Poll
Last week, I asked if you install Betas on your main iPhone..
Boy
Here were some of my favorite replies:
Yes - “I always love to install betas on my main devices, I am aware of the risk and I’m willing to take it. I get to have new features and report the bugs to Apple to make it smoother for public release.” This guy Betas.
No - “I probably will eventually but not this early - although this year has tempted me more than any other year.” And they said iOS 17 wasn’t going to be a big update. Psh
Yes - “FOMO.” This right here is prob the #1 reason to do so. I know the feeling.
This week: If you had to switch to Android, what would you miss most? Why?
What iOS feature would you miss the most? |
🤖 Apple to Compete with ChatGPT
ChatGPT on iPhone (not the app, though)
We all knew it was coming at some point, but now we have confirmation that Apple is indeed working on a generative AI tool. Here’s what we know:
Apple has has built its own framework, known as Ajax, to create large language models (LLMs)
Side note: Ajax runs on Google Cloud and was built with Google JAX, their machine learning framework
Apple is testing an AI-powered chatbot that engineers are calling “Apple GPT”
These AI offerings are similar to OpenAI’s ChatGPT and Google’s Bard
There is currently no strategy for releasing the technology to consumers, but Apple is reportedly aiming to make a significant AI-related announcement in 2024
So, it looks like Time Cook and Apple’s major concerns over AI accuracy and privacy are beginning to die down. This is good news, as an AI-related announcement at some point next year would be huge.
How will it be implemented?
This is the biggest elephant in the room. Will this chatbot/AI tool be built in to Siri? If so, will there be different modes/settings?
There’s a lot of unknown right now, but you better believe Apple sees this as a future revenue-driver. Apple loves their monthly subscriptions, so don’t be surprised when this AI tool/integration ends up costing you an additional $4.99/month.
The thing is, even if the tech is the same as ChatGPT/Google Bard, Apple has the power of integrating that tech directly into all iPhones without needing to install a 3rd party app.
Question: are you willing to pay for ChatGPT/generative AI functionality integrated directly into Siri? Or do you think it should be standard in future versions of iOS? Vote below!
Will you pay for a ChatGPT-like Siri? |
Reply