Good morning! ☀️

Well, Apple Vision Pro has taken over. We discuss that, a foldable iPhone underway, new software updates, and more.

On the Menu Today:

• 📊 Poll

• 🗣️ Apple Vision Pro Invasion

• 🖥️ Working with Vision Pro

• 📲 Foldables & Non-Vision Pro News

• 😎 Favorites of the Week

• 📰 Quick News Bites

• 🎨 Set Wallpaper

In the last poll, I asked: Do you think iOS needs a full redesign?

Here are some of my favorite replies:

This week: Have your thoughts on Vision Pro changed after this week? Why or why not?

This week did not go as expected..

Most analysts said the Apple Vision Pro would flop, that it would be “too niche,” and that it would only be seen in YouTube reviews and not IRL.

Wrong.

This week, you simply could not escape the viral Apple Vision Pro videos that flooded social media. But if you did, here are some, along with some thoughts.

• All of these viral videos + celebrities posting about it = free press

• I predicted it last year at WWDC and I feel even stronger about it now: the Apple Vision Pro will sell more units than any analyst predicted. Apple’s best marketing tool is its users, notably influencers.

• The hefty price tag is not going to stop people from buying, didn’t we learn from the AirPods? The iPhone X?

  • Remember when everyone said those were too expensive when they were first released?

  • High price tag = assumed luxury = status symbol

• One thing I’m curious about is: What will the return rate look like?

  • Apple does not publicly disclose that info, but I will be asking multiple employees at my local Apple Store when I go to return my 256GB model (I’m keeping the 512).

Apple Fans are Divided

Something else that I’ve realized over the past week, is how divided Apple fans are. I don’t think I’ve seen this type of division from Apple fans since the first AirPods came out. When people called them stupid-looking and too expensive.

And I have to wonder: is this just a repeat of the AirPods? The iPhone X?

We can go all the way back to Apple’s origins. They always get criticized for being pricier than the competition and getting rid of components that most people love (ie: headphone jack, home button).

I understand that the Apple Vision Pro is significantly more expensive & also less desirable than the aforementioned products, but the point remains.

While I do think the Vision Pro is expensive, it’s also the only product like it on the market. And to compare it to the Meta Quest 3 is laughable. Totally different products, and totally different use cases. But we’ll save that for another day.

I just dropped a new video (early access for you guys) on what it’s like to work with the Vision Pro. Check out it out above!

Also, on X, I asked if you had any questions. Here are some of those answers, plus some additional thoughts:

• How comfortable is the Vision headset really, and did it eventually just feel like what you were seeing in the headset was your surroundings instead of feeling like you’re in a simulation?

  • Very comfy. Used this combo every day this week for 5-7 hours straight for work. No fatigue as long as I use the dual-loop band and have good posture.

  • And yes, I sometimes perceive real-life objects as if they were floating in visionOS. It’s a very strange feeling that happens subconsciously

• Would you use this over MacBook + AirPods willingly?

  • Depends on the situation. If I’m at home and need to be locked in/focused, AVP all the way.

  • If traveling/need to be aware of my surroundings, I’d prob still lean towards the MacBook. Passthrough is fine, but I prefer no headset when in a coffee shop, airport, etc

• Multiple monitor Mac better or worse than Vision Pro multi-window for working daily?

  • I answer this question in-depth in my video above, but basically, it depends on how many macOS-specific apps you use at the same time in your typical workflow since you can run visionOS apps alongside the virtual Mac display.

• Are the AirPods Max too heavy to wear at the same time as the headset?

  • Not heavy, but not a perfect fit because of the wire. So ANC isn’t as good, but still better than AirPods Pro

• Being limited to 1 display when mirroring your Mac sucks, but it’s not a dealbreaker.

• Mac Virtual Display eats up memory, so sometimes the device would reboot if I opened 12-13 windows.

• I don’t sweat with the Vision Pro on, even after a 6-7 hour session. Also no headaches.

1. Genius Apple Vision Pro band
   I think the headset is comfortable with the dual-loop band, but this might be peak comfort.

2. Turns out the Apple Watch Ultra is not indestructible
   That doorknob had to be made of steel.

   

3. 1st Gen Apple Products
   One of these looks a lot more sophisticated than the others.

   

• The EU will force companies to give you an extra 12-month guarantee for repairs

• Tim Cook confirms Apple’s generative AI features are coming “later this year”

• Tesla Update is Improving iPhone Keys by Adding Ultra-Wideband Support

• Security Researcher Allegedly Hacked Apple’s Backend, Scammed $2.5 Million

• $300 Vision Pro developer strap is just an expensive USB2 device

• Apple employees outnumbered customers at Vision Pro launch

• YouTube says a Vision Pro app is ‘on the roadmap’

• AR glasses with multimodal AI nets funding from Pokémon GO creator

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