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It's Official!
The iPhone 15 will be announced 9/12
Brandon Butch
September 01, 2023 ā¢ š Read time: 9 minutes
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Good morning! āļø *Tim Cook voice*
Appleās event is official, an Apple Pay security flaw, new macOS wallpapers, and more.
Estimated reading time: 3 minutes
š Poll
Last week, I asked: do you prefer live or pre-recorded Apple events?
Here were some of my favorite replies:
Pre-recorded - āPre-Recorded as I LOVE the transitions and whimsical sections with Craig Federighi. However, the Live Events in the past have had unplanned funny parts too, but I just prefer the polish of Pre-Recordedā Took the words out of my mouth!
Live - āThe feeling of Tim revealing a new product, with the live audience applauding, is unmatched to the pre-recorded events. In terms of production the pre-recorded ones are very cool, but to me the reaction of the live audience and the presenters on stage feels just right.ā I agree, there is something I miss about actual live reveals.
This week: Do you believe Apple will increase prices for the iPhone 15 Pros this year? Why?
Will iPhone 15 Pro cost more than 14 Pro? |
š Mark Your Calendars
Apple Event invite
Appleās annual Fall event is now official! Hereās what to know:
The event will take place on September 12th at 1pm EST
It is titled Wonderlust - an intentional misspelling that totally means something!
The colors of that Apple logo on the invite are mighty familiarā¦ I think it hints at the iPhone 15 Pro colors. Thoughts?
What to Expect
iPhone 15 Pro dummy units
iPhone 15, 15 Plus, 15 Pro, 15 Pro Max/Ultra
Apple Watch Series 9
Apple Watch Ultra 2 (with a dark color option)
AirPods case with USB-C
New iPad(s)
New FineWoven iPhone cases (to replace the leather cases)
It is currently unknown if the new AirPods case with USB-C is going to be for the AirPods Pro 2 or the AirPods 3, or both.
As for the new iPad, we could see either the iPad 11, iPad Air 6, or iPad mini 7. And according to a credible leaker, the most likely is the mini 7.
Apple will be live streaming the event on their YouTube channel, but the real fun happens in my annual live stream! Make sure to join me on Sep 12 at 11am EST as we react to the new products together.
New Macs?
According to Gurman, the M3 MacBook Air & MacBook Pro will be coming in October at a separate event.
"The structure of the event, I'm told, will match the iPhone 14 launch: A prerecorded video will be shown online, as well as at an event at the company's headquarters. There's also another launch occurring in October ā likely for the first M3 Macs ā but it's unclear if that will be positioned as a formal event."
So while no Macs are expected at the iPhone 15-focused event, at least we have another Apple event to look forward to in October!
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