Prepare for Insanity
Apple is about to blow our socks off (hopefully)
Good morning! ☀️ *Tim Cook voice*
Why WWDC 2023 might be the best ever, intriguing iPhone 16 leaks, surprise Macs incoming, Reddit selling out, and more.
Estimated reading time: 4.5 minutes
Last week, I asked how much iPhone storage you need..
Close call! I’m personally in the 256GB camp
Here were some of my favorite replies:
This week: What are you most excited for at WWDC? And why?
What are you most excited for?
😦 WWDC 2023 Might Make History
Apple’s Worldwide Developers Conference (WWDC) is where Apple shows off their new software & prepares developers for the future of building.
It’s uncommon for them to unveil any hardware at these events, but it is rare for Apple to unveil more than 2 new products alongside the new software.
As a matter of fact, it’s only happened twice in the past 10 years, in 2017 and 2013.
But next week, history could be made!
What Hardware is Expected?
Apple AR/VR Headset
15” MacBook Air with M2 chip
“Several new Macs”
Does this mean a new Mac Studio or new Mac Pro?
My bet is on a new Mac Studio, as I’m not convinced that a Mac Pro is ever coming at this point…
Now if we do get the headset, along with a new MacBook Air, MacBook Pro, Mac Studio, and Mac Pro - that is 5 products!
That would be the most (aside from 2017) in 10+ years!
What do you think - will it actually happen? Cast your prediction below!
How many products will get announced?
Oh, and Gurman also said this: “With all of the new hardware and software, I expect the keynote to be one of Apple’s longest ever and easily exceed two hours.”
So if you want your 2+ hours to be infinitely more enjoyable, join my live stream on YouTube on June 5th! We know how to have a great time.
🥽 Biggest Headset Leak Yet - It’s Insane
Just when I was getting sick & tired of hearing about this damn Apple headset, the specs leaked. And now I’m intrigued again.. even more-so than before! Here’s why:
Micro OLED screen technology (OLED on SIlicon)
1.41-inch display (measured diagonally)
4000 pixels per inch
4K in each eye
More than 5000 nits of brightness
Not only is the PPI infinitely higher than what is seen on the “competitors” aka Meta Quest Pro and Sony PSVR 2, but that peak brightness of 5000 nits is absolutely bonkers! Here’s the comparison:
Meta Quest 2 = 100 nits
PSVR2 = 265 nits
Apple Headset = 5000 nits
That is just pure domination. No competition when it comes to display quality and brightness, and that’s likely why Apple will be charging around $3,000 for the headset.
…But There are Challenges
The Information reports that Apple's mixed-reality headset will be the most complicated hardware product ever made by the company, due to the unusual design that has led to unprecedented manufacturing challenges.
The headset reportedly features an "unconventional curved design, thinness, and ultralight weight"
The renders seen by The Information show a “piece of curved glass with edges wrapped in a smooth aluminum frame that appears to be slightly thicker than an iPhone"
The thin profile requires users who wear glasses to buy prescription lenses that magnetically clip into the headset
Apple had to develop a first-of-its-kind bent motherboard to fit inside of the headset's curved outer shell
Carbon fiber is used inside the headset to reinforce the structure without adding additional weight
So, both the display specs and the design specs seem insane! Now we just need to see how Apple positions this for the average consumer who doesn’t plan to game with the headset.
Because I’m not paying $3,000 to game on a headset. Ok, I’ll still get it since I have to make videos on it, but you know what I mean. If I weren’t a tech reviewer, this would be a no-go if gaming was the main selling point.
🦒 iPhone 16 to be Biggest iPhone Yet
The iPhone 15 isn’t even here yet but we’re already discussing iPhone 16. Typical 🤣.
Anyways, the reason it’s being brought up is because we are now hearing that it will not only be the largest iPhone yet, but the aspect ratio will also be changing, according to [nearly 100% accurate] analyst Ross Young.
The iPhone 16 Pro models will feature a taller aspect ratio of 19.6:9 (compared to 19.5:9 on the 14 series)
iPhone 16 Pro display size: 6.27” (vs 6.12” on 14)
iPhone 16 Pro Max display size: 6.86” (vs 6.69” on 14)
And for the iPhone 17 models in 2025..
iPhone 17 and 17 Plus will receive the larger 6.27” and 6.86” displays
They will also have LTPO panels to support ProMotion for variable refresh rates up to 120Hz
So if you’re a fan of the base model iPhones, 2025 is looking like the perfect time to upgrade without needing to spend more on a “Pro” device.
Keep this in mind, iPhone 13/14 owners!
⚙️ First Twitter, Now Reddit :(
If we learned 3 things from Elon Musk’s decision to shut off Twitter’s free API access, it’s that: applications break, users abandon the platform, and some developer’s lose their primary income.
Now it’s happening with Reddit. And my favorite 3rd-party social media app of all time - Apollo - might be forced to shut down.
That is, unless they want to pay $20 million per year, just for access to Reddit’s API to keep the app working.
Here’s what the developer said in a thread on Reddit a couple days ago:
Reddit’s decision to monetize its API comes just months before Reddit is expected to file for an IPO. The company currently only makes money via advertising, so making developers pay for access to its API could will certainly make its IPO more attractive to investors.
However, what they aren’t accounting for, is how many users will abandon Reddit altogether. I’m personally such a big fan of Apollo that if it were to shut down, I would visit Reddit far less often. And I know I’m not alone, just look at the Reddit thread.
Let’s hope Reddit doesn’t sell out because of their upcoming IPO and they have some humility and flexibility with the largest Reddit client out there.
🤑 App Store Generated $1 Trillion in 2022
Apple just reported on Wednesday that in 2022, App Store developers generated more than $1 trillion in billings & sales!
Billings = app purchases, in-app purchases & subscriptions
Sales = goods & services
Here’s the breakdown:
$910 billion from sales of physical goods & services that happened outside of the App Store
$109 billion from in-app advertising
$104 billion from digital goods & services
And here’s the breakdown by category:
General retail: $621 billion
Travel: $102 billion
Food delivery and pickup: $77 billion
Grocery: $52 billion
Ride-hailing: $48 billion
Digital payments: $10 billion
In-app advertising: $109 billion
Apple emphasizes that 90+% of billings and sales were accrued solely to developers, without any commission paid to Apple.
📰 Quick News Bites
I want some tea now. Thank you guys so much!
🙏 much appreciated!
Understandable. I’ll try to differentiate topics more so there isn’t as much overlap
Until next week, ✌️
PS: I’m not making a dime from this newsletter, so if you would like to support directly, you can do so here!
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