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Pro, At Last!
It only took Apple 5 years..
Good morning! āļø *Tim Cook voice*
Appleās sting operation, the biggest surprise of 2023, Googleās new foldable, the GM x CarPlay debacle takes a turn, and much more.
Estimated reading time: 3.7 minutes
š Poll
Last week, I asked: Lightning or USB-C?
Here were some of my favorite replies:
āType C is always wiggly when inserted in any type C socket, itās ridiculous. So frustrating, and Iāve never found anything thatās a snug fit. Lightning connector for life.ā Lightning click = chefs kiss
āLightningās days are over. Speed is what has to prevail now. And lightning was good, way better than the old USB but we're moving on & so should Apple. Not all legislation is bad. Seems like speed is the #1 factor for most of you - interesting!
āAs much as I love the satisfying click of a lightning port, with everything else using USB-C, one less cable to carry around is always appreciated. This is my personal top reason for being pro USB-C - 1 cable to charge everything. Iāll miss lightning but it was bound to retire eventually.
This week: How often do you typically upgrade your phone? More on this subject later..
How Often Do You Upgrade Your Phone? |
š² Quick Tip
Live Activites
This week I had a semi-viral tweet about Live Activities, so here are some apps with my favorite Live Activities for the Lock Screen/Dynamic Island.
Carrot Weather (useful weather alerts)
Pestle (recipe steps at a glance)
Flighty (see flight/gate info)
Uber/Uber Eats (See when driver is arriving)
Lock Launcher (launch apps from Lockscreen)
šØ The iPad is Finally āProā
One of the oldest Apple rumors in the book just became a reality this week - Pro apps on the iPad!
Final Cut Pro & Logic Pro are coming to the iPad on May 23rd
Subscription pricing! $4.99/mo or $49/yr
Final Cut Pro requires M1 iPad & later, Logic Pro requires A12 iPad & later
Final Cut Pro
Whatās most exciting about FCP on the iPad, to me, is that it isnāt just a 1:1 clone of the Desktop app. It has many new features:
Fast Cut Features with Machine Learning
Draw on the video (with Apple Pencil) and turn it into an animation easily
Cut out people/objects without a green screen (like we can on iOS 16, but this time for video)
Pro Camera Mode for shooting directly into the timeline, with pro options
Intuitive UX with built-in jog wheel
Logic Pro
This is going to be excellent for music producers and will quite literally turn your iPad into a mobile studio. Some key features:
All-New Sound Browser
Pro Mixer
Professional Instruments and Effects Plug-Ins
Beat Making and Production Tools
Expect a video tutorial once these apps become available on May 23rd.
š£ļø The Dangerous World of Leaks
Every couple of years we stumble across a new Apple leaker with no history, who correctly predicts/leaks upcoming products or features.
This year, that person was known as Analyst941 on Twitter and MacRumors forums.
You might have seen him referenced over the past couple of months for leaking very specific information about iOS 17 - details we had not seen or heard of before. He even had mockups of the features to prove he had seen something.
But now, itās over.
After deleting his Twitter account, he posted on the MacRumors Forums that he is leaving social media because his sister (who was the source) has been identified and fired, after Apple ran a multi-step sting operation to rat out the mole.
Final message on MacRumors Forums
He described how Apple purposefully fed them incorrect information and after he posted about it, it was easy for Apple to identify and take action, by firing the employee and also potentially filing charges. I also believe Apple forced him to close his accounts down.
The specific information was regarding the release date for the iPad version of Final Cut Pro/Logic Pro, which the leaker said was coming in 2024.
So let this be a reminder if you want to get in the leak game, it doesnāt last forever. And one thing Iāve noticed over the years is that the leakers always get caught because they catch the āattention bugā where they are getting so much attention online, that they keep going, and going, and going, until they eventually get caught because they couldnāt resist the dopamine hit from Twitter likes.
That is, if this story is even legit. For all we know, this story could be completely made up, and is just an elaborate story to save face, or let himself off the hook.
Heck, the sister could be made up and āAnalyst941ā might actually be the employee himself. Who knows.
Regardless, itās an interesting development and we will get many questions answered on June 5th.
š¤Ø Google is Desperate
Googleās new Pixel Fold
Google just officially announced their long-awaited Pixel Fold. It drops on June 27th and costs a whopping $1,799!
But to help entice customers, they are WAY overpaying for used iPhones. Here are the ones that stood out most:
128GB iPhone 14 Pro/Pro Max, 13 Pro Max - $900
iPhone 13 Pro - $850
This is clearly a strategy to try to get āproā iPhone users to switch over to the foldable phone, and I donāt blame them. Apple is late to the foldable phone market, and this could be enticing to some.
Are you a fan of foldable phones? Why or why not? Vote in the poll below!
Are Foldable Phones Appealing to You? |
š² Why Arenāt You Upgrading?
Charting how long iPhone users go between upgrades
Youāre not upgrading your iPhone as often as you used to, are you?
Thatās what research firm CIRP is claiming in their latest report:
From 2019 to 2021, roughly 30% of Apple customers used iPhones that were 3+ years old
In March 2022, many Apple users upgraded to the iPhone 13, with 12% showing in blue. And green (3+ years) shrinking to the lowest since 2019.
March 2023 is moving back towards 2021 numbers
Tbh, if I didnāt make YouTube videos on Apple products, Iād probably be in the yellow section on the chart. Iād likely upgrade every 2 years but never go more than 3 years without upgrading.
Vote in the poll at the top of the newsletter and tell me which camp you belong in and why! Very curious.
š Ex-Apple Exec Joins GM for CarPlay Competitor
A couple of weeks ago, we discussed GM ditching CarPlay and why it is likely a bad move.
But now, thereās a big twist: GM has hired Appleās former head of iCloud, Mike Abbott, to run its software team!
Abbott spent 5 years in charge of iCloud software at Apple
He will serve as executive vice president of software and report directly to GM CEO Mary Barra
So even though GMās proprietary software will built on Android Automative, having a former Apple boss there makes this a tad more interesting (although I still donāt think this is going to touch CarPlay).
š° Quick News Bites
Epicās Unreal Engine gets major update with native Apple Silicon Mac support
Historic Apple check signed by Steve Jobs fetches giant diamond prices
āFoundationā: Season 2 Premiere Date Set, Teaser Trailer Released For Apple TV+
Small developers saw a 71% increase in App Store revenue over the past two years
š«¶ Reader Love
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Thanks Zackary! Glad you find it worth your time
š Grab Me a Coffee?
Just reading these newsletters and giving feedback is already enough. But if you are feeling generous & want to support my work directly, you can now buy me a coffee!
100% of the proceeds go right back into the business, and helps keep the quality of content high! Thanks guys!
Until next week, āļø
- Brandon
PS: If you want to see this weekās iOS Weekly episode early, here you go!
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