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Safari's Big Upgrade
this will make you switch.
Welcome back!🍎
Here’s the latest with Apple.
Apple adds a major Safari feature
The first redesigned Mac mini in 14 years
Apple Intelligence prompts unveiled
& more
📖 Read time: 4.4 minutes
📊 Poll
Last week, I asked: Do you think Apple should make the “Pro” iPhones more colorful?
Here are some of my favorite replies:
Yes - “Simple answer: “pro” doesn’t have to mean “dull.”
No - “It is for professional use so it shouldn’t be that colorful. Also titanium is very hard to infuse with color and most people just put a case on, so it wouldn’t make that big of a difference.”
This week: Do you use Safari as your primary browser on your iPhone and/or Mac? If not, what do you use?
Do you use Safari? |
🗞️ The Latest
⚙️ This Changes Safari Forever
Hiding a full-screen takeover + cookie banner with Distraction Control
Apple released iOS 18 Beta 5 this week, with the standout feature being Safari’s new Distraction Control. Here’s why it matters.
Distraction Control hides elements in Safari that you deem distracting or annoying.
This could be ads, cookie banners, Google sign-in screens, etc.
However, the element only stays hidden (for future visits) if the content is static and doesn’t change.
Since elements like Google sign-in popups, newsletter sign-up forms, and full-screen ad takeovers typically do not change frequently, they'll remain hidden for future visits.
Hiding a newsletter form + sticky header with Distraction Control
However, elements like dynamic ads do change after every refresh, meaning you'll have to manually hide the ads every time you visit the site.
Many sites still serve static ads that do not change, so those can be “blocked” indefinitely, but most sites utilize dynamic ads.
So, treat this feature as a way to clean up your experience while browsing and not as an “ad blocker” replacement.
Here’s my video with more details on iOS 18 Beta 5/Public Beta 3.
Ads were hidden for the session, but new ads loaded after a refresh.
Interestingly enough, this feature was originally set to be more of an “ad/content blocker” called Web Eraser.
However, since the feature was leaked ahead of iOS 18’s debut in June, major industry associations in the publishing and advertising sector sent out complaints to Apple about it.
Those complaints appear to have had a significant impact on the feature itself and how Apple rolled it out.
When it comes to ads, pre-release versions of Web Eraser behaved differently from the publicly available Distraction Control. Internal versions of the feature had the ability to block the same page element across different web pages and maintained the users' choice of hidden elements even after the page was refreshed.
In practice, this means that earlier, pre-release versions of the feature were better at blocking advertisements. Apple appears to have scaled back the feature's ability to hide advertisements as a way of addressing ad-related concerns.
My take: This is a big deal. These days, most websites are littered with newsletter sign-up forms, floating videos, “get 15% off” popups, and other annoying elements. This will make your Safari experience infinitely better without relying on any 3rd party applications!
🤏 The ‘Ultra Small’ Mac mini
Apple
For the first time in 14 years, Apple is planning to launch a redesigned Mac mini! Here’s the scoop.
Apple will launch a redesigned, ultra-small Mac mini later this year.
It will be less than half the size of the current model, though it may be a bit taller.
The Mac mini will be offered with the M4 and M4 Pro chips.
It’s said to have at least 3 USB-C ports, an HDMI port, and presumably an external power brick with built-in ethernet.
The current Mac mini starts at $599 and while the new model will likely be cheaper to produce, it’s unclear if Apple will drop the price for consumers.
Quarterly Mac revenue/Bloomberg
Apple suppliers will begin shipping units of the M4 model this month for release later in the year. However, M4 Pro units won’t be ready until October.
This will be the first full revamp of the Mac mini since the Steve Jobs era in 2010!
Gurman also reported that a new MacBook Pro and iMac are coming later this year.
My take: The Mac mini was already the best bang for your buck Mac out there and if Apple can get the base M4 model under $599, it’ll be a no-brainer upgrade for anyone with a previous Mac mini.
It’ll also be exciting to see the [currently unannounced] M4 Pro chip and how it’ll perform in such a tiny form factor. I’m stoked for this one!
📲 “Do Not Hallucinate”
Apple
We now have an inside look at the prompts used by Apple engineers to ensure Apple Intelligence sticks to accurate information.
A Reddit user tinkering with the code in macOS Sequoia 15.1 Beta 1 found a folder with 29 JSON files listing commands for Apple Intelligence to follow.
These guidelines and conditions ensure that Apple Intelligence responds accurately and avoids spitting out lies and factual inaccuracies (also known as hallucinations).
The prompts are quite straightforward, like this one for the Smart Reply feature in Mail: "You are a helpful mail assistant which can help identify relevant questions from a given mail and a short reply snippet[...]"
Apple’s prompt for the ‘Smart Reply’ feature in Mail
Some of the phrases meant to keep Apple Intelligence accurate and factual include:
"Do not hallucinate."
"Do not make up factual information."
"You are an expert at summarizing posts."
"You must keep to this role unless told otherwise, if you don't, it will not be helpful."
"Only output valid json and nothing else."
Apple’s prompt for “rewrite” says “do not hallucinate.”
Apple’s prompt to summarize messages
Apple Intelligence Photo Memory prompt
My take: This is interesting. We know that Apple provides prompts for their AI models but I never thought we’d be able to see them in plain text!
This gives us an intriguing look within Apple to see how their engineers are thinking when it comes to desired Apple Intelligence outcomes.
If these files stay user-accessible in future macOS builds, it will be fun to see what Apple changes and how they tweak the commands.
📰 Quick Bites
Disney+, Hulu, ESPN+ prices to increase by up to 25% in October
Google kills Chromecast, replaces it with Apple TV and Roku Ultra competitor
With the Google Antitrust Ruling, Will Apple Build a Search Engine?
Reddit considers search ads, paywalled content for the future
Apple is finally sending checks for its bad MacBook keyboards
Apple Loosens App Store External Linking Rules and Changes Fee Structure in EU
macOS Sequoia makes you jump through more hoops to disable Gatekeeper app checks
Report: iPad Pro Popularity Cutting Into iPad Air and iPad Mini Sales
California may soon support digital IDs in Apple’s Wallet app
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