Siri 2.0: 2025

the wait continues.

Author

Brandon Butch
July 12, 2024 • 📖 Read time: 8 minutes

Welcome back! đŸŽ
Here’s the latest with Apple.

  • Siri 2.0 delayed

  • Why Apple users aren’t upgrading anymore

  • & more

📖 Read time: 3 minutes (short one today!)

📊 Poll

Last week, I asked: Would you pay for some Apple Intelligence features?

Here are some of my favorite replies:

Yes - “Yes, as the alternative would be other third-party tools, which would have a much worse integration even though they would probably be cheaper. The first-party Apple integration is one of my favorite things about Apple and makes everything so smooth.”

No - “We pay enough for iPhones and all the rest of the products and services in the universe. However, I wouldn’t be mad if AI was made to be a part of all levels in the Apple One bundle(s) and any subscription services. For example, if you pay for Apple Music, you also get Apple Intelligence. If you pay for Apple One Premium - you also get Apple Intelligence. If you bought into the Apple Universe - you should get AI.”

This week: Did you buy your current Mac more or less than 2 years ago? More on this later.

Have you purchased a Mac within the past 2 years?

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🗞️ The Latest

⚙️ Siri 2.0: 2025

During WWDC, Apple made it clear that some of the Apple Intelligence features wouldn’t arrive until 2025. Now we have more details.

  • The revamped version of Siri is set to be released in iOS 18.4, a software update coming around Spring 2025.

  • If you’re a Beta tester, you’ll be able to test Siri 2.0 starting in January.

  • This upgraded Siri will be able to understand on-screen context and have precise control over actions inside Apple’s apps.

  • The good news is: the new Siri UI and the ChatGPT integration will be coming later this year.

  • We’re also still expecting Genmoji, Writing Tools, Priority Notifications, and the other AI features later this year.

  • The Apple Watch Series 10 & Ultra 3 will get a new processor this year that could "lay the groundwork for some AI enhancements down the road," but it will not run Apple Intelligence and there are currently no plans to bring "the full initiative" to Apple Watch.

My take: This shouldn’t come as a big surprise. Apple said that some of the features wouldn’t be ready until next year and Siri 2.0 was the most likely candidate. At least Genmoji and the other key AI features should show up in the next few iOS 18 Betas!

💻 Mac Users Aren’t Upgrading Anymore

Mac O’Clock Medium

Ever since Apple introduced the M1 chip in 2020, Mac customers have held on to their laptops/desktops for longer periods than in previous years. But it’s not just because of the M1 chip. Here’s what the data shows.

  • Over the past 12 months, 71% of iPhone owners and 68% of Mac owners reported that their previous device was 2+ years old.

  • In 2020, those numbers were 63% and 59%, respectively.

  • In 2024, 56% of Mac customers held onto their computers for 3+ years, a major increase from 40% in 2020!

Age of previous Mac for Apple customers buying a new Mac

Your first instinct is to think that the M1 chip is still “enough” for most people. And it is. But that’s not the only reason we’ve seen a sharp increase in the percentage of ‌Mac users whose previous device was older than 2 years.

  • Bloomberg theorizes that the reasoning is also due to: fewer significant features in new models, improved durability and reliability of devices, changing user needs, and the increased use of streaming services & web-based applications.

  • COVID-19 also played a role in this shift. Everyone had to buy computers for work-from-home but after that, there were economic & job uncertainties, so people were smarter with their spending.

My take: I believe the two biggest reasons people aren’t upgrading their Macs as often are:

  1. The rise of web/cloud-based apps. Apps like Figma, Canva, Notion, WebFlow, etc aren’t eating away at your CPU/GPU as much as standalone applications would. So, an M1 machine will likely still be powerful enough for daily tasks.

  2. People are smarter now than they were pre-2020. Covid woke everybody up in terms of what you need versus what you want. Personal finance is now more prevalent and I think that also played a role in all tech purchases, not just with Apple. Thoughts?

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