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Apple’s Case Rebrand
possible redemption.

Welcome back! 🍎
Here’s the latest with Apple.
Apple’s next case rebrand
The latest iOS updates are odd
& more!
📊 Poll
Last week, we asked: Would you buy a battery-powered home camera if Apple made it?

Here were my favorite replies:
Yes - “As someone who has several devices already set up via Apple Home and has Ring cameras, I would love a camera that seamlessly integrates with that instead of having to go to a separate app or pay for a separate subscription via a third party. Also, from a security standpoint I trust Apple more than other camera providers.”
No - “I could change my answer from “no” IF it’s pricing were similar to those within the Ring/Nest structures, but I ain’t holding my breath for that one.”
This week: Do you buy Apple-branded cases for your iPhone? Why or why not? More on this below.
Do you buy Apple-branded cases? |
🗞️ The Latest
📱 Apple’s Case Rebrand

Apple might be launching a new line of cases for the iPhone 17 series. Here’s the latest.
Apple is rumored to launch a new TechWoven line of cases for the iPhone 17 series!
In 2023, Apple introduced FineWoven, an eco-friendly material that replaced its leather accessories for the iPhone 15 series.
But this was a major flop, with many users reporting stains, scratches, and the cases simply ripping apart after less than a year. So, Apple discontinued FineWoven last September.

Now, Apple is taking another shot with TechWoven. And while these cases will still use fabric instead of leather, they’re said to offer enhanced durability and have a non-slip texture for improved grip.
They’re also expected to have MagSafe support and two lanyard holes for convenient and secure carrying.
The cases are said to come in black, brown, blue, green, and purple colors.
My take: After the FineWoven fiasco, I think a lot of customers will be skeptical this time - it’s quite frankly a risk for Apple. But if TechWoven truly fixes the durability issues and adds lanyard holes, it’ll be a risk worth taking.
I still miss Apple’s leather cases. So looks like it’ll be another year of using third-party cases for my iPhones.
And remember, this is technically still a leak, but given how close we are to announcement day, it’s likely somewhat accurate. This also serves as another signal that Apple will be switching the rear camera design for the Pro models. That in itself is another risk for Apple, design-wise.
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😳 Important Software Updates

This week, Apple launched an important security update. There’s also another lawsuit brewing from last week’s update. Here’s what’s going on.
The security threat
Apple released iOS 18.6.2 this week with one simple change: to address a zero-day vulnerability in the software.
Apple patched a flaw in iOS and iPadOS (CVE-2025-43300) tied to the Image I/O framework, which handles opening and saving images.
Hackers figured out a way to sneak malicious code into a photo file, so just opening or even receiving that picture could corrupt your phone’s memory and give them a way in.
Apple says this was an “extremely sophisticated attack against specific targeted individuals.”
This is a must-update, so you won’t be vulnerable to this exploit.
This bug was present in iOS, iPadOS, and macOS, so that’s why updates came out for all platforms earlier this week.
The new lawsuit

Last week, Apple released iOS 18.6.1 to bring back a revamped version of the Blood Oxygen monitoring feature for Apple Watch users in the US. This came years after Masimo sued Apple over it.
Well, this workaround has led to a fresh lawsuit from Masimo.
Masimo filed a new lawsuit in D.C. federal court, accusing U.S. Customs of unlawfully letting Apple import watches with blood oxygen tech.
Customs ruled on August 1st that Apple’s redesigned approach was allowed, but Masimo says it only learned about it on August 14th, when Apple publicly announced the feature’s return.
Apple’s workaround shifts blood oxygen calculations to the iPhone, instead of the Watch, though Masimo argues it still infringes its patents.
Masimo is asking for a restraining order and injunction to block Customs’ ruling, saying the agency’s job is to enforce the ITC’s ban, not create loopholes for Apple.
My take: Masimo is pushing hard here, but Apple doesn’t look like it’s backing down.
The patents in question specifically cover processing on a “user-worn device” (the Watch). Apple’s workaround shifts that processing to the iPhone, which is why Customs approved it.
Masimo’s patents don’t expire until August 2028, so they’ll keep fighting, but with Customs already siding with Apple, I don’t see this update getting rolled back.
As for the iOS 18.6.2 update, it’s pretty self-explanatory. Install this update ASAP.
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